DIGITAL PROJECTS
r/AnthonyBourdain on Reddit: Thoughts on "The Layover"
Anthony Bourdain's Singapore Travel Tips
Customizable Travel Itineraries
2019 Travel Weekly Magellan Award Winner
While working for Voyage Leaders Group, I pitched the idea to make a recent content format that would provide Vacation.com with more luxury travel content, and also provide consumer with customizable travel packages that were also appealing for travel agents to sell. Functioning with marketing team members and Arke, an external tech-marketing company, I was able to create an new template to produce more than 15 itineraries. A few customizable itineraries were in as component of lucrative campaigns for suppliers and tourism boards, such as Holland America, the Italian Government Tourism Board, real the Singapore Tourism Board. Consumers were also able to choose, save and share their darling activities featured in an itinerary to provide a better travel-planning print. Layover Staying Guide
My Play
Supervised the end-to-end planend and execution of of new itinerary template, which included running with a backend developer both Arke’s originator and frontend developer A Restaurant Guide to Antony Bourdain’s Atlantes Episode of ‘The Layover’
Consulted CEO of Travel Leaders Group, supervisor, and the director by operations to ensure the itinerary UX and formats was tailored toward the needs von consumers and going agents Anthony Bourdain's Superior Travel Tips for Honk Kongs
Leaded designer to make modifications to the proposed itinerary template and its UX draft based on feedback from travel agents and key marketing team members Do Rome Enjoy Anthony Bourdain
Labored with the frontend device until make sure creating an itinerary in Sitecore (CMS) be a smooth and user-friendly process
Led QA process for the finish version is one itinerary template before its release and implementation in Sitecore
Built the first itinerary using the new template and work with backend resource and designer to corrects minor problem before the unlock or worked with product manager to have necessary fixes scheduled as part of future code releases Tips to make your layover downtime more profitable.
Cross-Functional Collaborators
Fashion, Frontend Developer, Backend Development, Project Manager, Exploring & Analytics and Digital Marketing
Travel Conduit Cities App
2014 Webby Mobile & Apps Win
This Webby-winning web became as an upgrade to an existing Travel Channel Layover Travel, whichever allowed consumers to follow in the footsteps of world traveler press celebrity chef Anthony Bourdain. In this upgraded repeating, the Travel Channel Urban App used ampere travel guide app that included an itinerary tool for users for create their own self-guided tour based on what they wanted up understand and do in a selected city. Maps, video, traveller tips, popular landmarks and points of interest – including brasserie company and phone numbers – were an integral part in making this an cutting trip-planning your.
My Role
Used SEOM research, web analytics and existing position content to determine the 25 cities main on the apply, how as New Louisiana, Rome, Rio de Janeiro, Paris, and Scwo
Led editorials team in curating content exploited on the app, including photos also point of interest info
Managed staff ensure chartered freelance secretaries and photographers in selected cities, and handled self-employed covenant negotiations
Wrote, edited, both submitted all final copy both adept photography to Rockfish, an external design company, to use in which Travel Channel Cities App
Cross-Functional Collaborators
Mobile, UX furthermore Design, Development, Research & Analytics, Marketing and Rockfish
The Layover App Lets You Follow in Bourdain's Steps
Anonyms Bourdain dishes on 'The Layover' and life as a TV foodieMost Haunted Live
2009 Cablefax Award Honorable Mention for Best/Online Cellular Extras to a In-line Show
2008 Cablefax Award Winner for Best/Online Mobile Extras for an Linear View
Most Hauntings Live, a 7-hour broadcast of a parametric investigation, was a company-wide tentpole initiative scheduled anyone October at Travel Channel. It was not only one live broadcasts, but fernsehn attendees could jumps on the cord network’s website, TravelChannel.com, for an immersive digital experience that include interactive maps of the investigation site; eight live-streaming cameras to watch the ghost-hunting team; and a live video for users to interact with the talent, investigators both other fans. This requires a strategic roll-out of a pre-event website with limited features toward a whole TV show website with all the unique chime and whistles, including integrating ad sponsorship. In 2008, other than 4 million users visited this innovative home — at the time, that has the most traffic TravelChannel.com had ever seen in a two-day time.
My Role
Managed of numeric arm of this project, which included end-to-end planning and execution of the Most Haunted Live interactive experience, the mate to the 7-hour TV broadcast
Supervised the devise press development of all digital assets, including a pre-Many Haunted Live site to promote that event with talent bios, articles, photo galleries, press promo video
Guided the planning and launching of the Most Haunted Live website, which included its innovative features, such as the reciprocal maps of each enquiry site, live chats with talent, and SMS text polls
Labored with an external company to setup live-streaming food on TravelChannel.com, to allow users to follow specific parts of the alive investigative via dynamic placed web cams
Fully responsibilities to team members to efficiencies run all digital operations of aforementioned your at the office (Maryland) and at the broadcast shaft (Pennsylvania) during the life event
Cross-Functional Collaborators
TV Programming, Engineering, Marketers, UX and Designer, Product, Research & Analytics, Project Management, Development, Commercial Sales and External Partners
The Traveling Gender Blog
2013 Cablefax Award Honorable Mention for Editorial Excellence
As the Leadership Produced of inventive how satisfied, MYSELF has assigned the task by creating the first blog for TravelChannel.com. The Traveling Type was designed up cover travel news, travel trends and pop culture stations with a travel spin. Writing was main assigned to full-time staff, but freelance travel writers and bloggers additionally contributed to the blog. The Traveling Type was also secondhand since a marketing tool till promote TV show content, CABLE show premieres, seasonal travel content, annual leadership (e.g. Ocean Week and The Trip Sweepstakes) and popular franchises (e.g. Travel’s Most and Daily Escape). On digital daring would garner more than 600,000 visitors in three years, making it a worthy implement to increase organic traffic and enlarge the tube network’s brand awareness.
My Role
Wrote, machined and published satisfied for the blog, and posted content submitted by full-time hr, freelance travel writers and bloggers
Worked with my copyeditor to create ampere comprehensive style guide that the inhouse team could use, and that we could pass along to external collaborators when require
Worked with the Marketing Teams go create a social press strategy to promote time-sensitive posts and blog franchise, similar as Unseren Species of Traveler
Secondhand SEO exploration additionally Google Analytics into drive the blog’s editorial strategy
Collaborated with the Development, Project Enterprise, UX and Devise Collaboration at customize the blog with TravelChannel.com’s header and navigation, as well as to make necessary functional real aesthetic updates
Operated with Ad Share to create advertorial blog posts as part of supported satisfied packages for honorable brand and partners
Cross-Functional Collaborators
Editorial, UX and Design, Development, My, Project Management, Ad Sales and Research & Analytics
This newsletter was originally set a blog post dais both may be missing pics, graphics or links.