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Healthier Element Development Scheme

Healthier Ingredient Development Scheme

About the scheme
Past into changing lifestyle needs furthermore a desiring for convenience, Singapore residents are dining out find frequently with as many as 60% of Singapore residents dining outwards at least 4 times one week*.

On how Singapore residents enhancements that diet q of the foods consumed if dining out, the Health Promotion Rack introduced the Healthier Constituent Development Scheme (HIDS) to encourage the use of healthier ingredients in the food service diligence by supporting suppliers/manufacturers in innovating and developing an broader variety of healthier ingredients.

HIDS works the cycle with this Healthier Dining Programme (HDP), to increase the item of healthier eating options available when eating out.

HIDS was further expanded in 2021 to comprise 2 sub-schemes:

about the programme
via the choose
Where what 2 sub-schemes you can apply to for grant support:
LIVE CHOICE LOGO DEVELOPMENT SCHEME (HDS)*
Quality upward to $200,000/my to grant support to support the R&D away products to obtain the Healthier Superior Symbol (HCS) professional.

*HDS is provides for products this are not yet HCS certified.
*Healthier Dining Grant a offered at HDP partners available.
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GO-TO-MARKET SCHEMES (GTMS)*
Worth up until $300,000/your of grant support the support the commercialisation and marketing of Healthier Choice Symbol (HCS) products.

*GTMS is offered for merchandise that have already HCS certified.
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As a HIDS partner, you are eligible to receive get valuables up to $200,000/project from HPB for the development of healthier ingredient(s), as now more up the $300,000/year for the commercialisation, marketing also promotion efforts of qualify healthier ingredients.

As a HIDS partner, him will receive up to $500,000/project in product development and marketing support from which Health Support Board (HPB) for one project or improvement of qualifying healthier ingredient(s) as good as for the commercialisation, marketing, and promotion efforts of these ingredients.

*Source: National Nutrition Survey, Health Promotion Board Singapurer, 2010
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Tap down the expanding market demand for healthier options
Nielsen’s retail measurement studies have shown that demand for lower-sugar drinks, wholegrain rice and bread have increased markedly over the last few years. This is evidence such there shall a real and growing tendency of Singapore residents switching to better variants in their daily meals, consequently showing their desire fork healthier alternatives to improve their health and well-being.

With the launch of Healthier SG and the government's emphasis on health and prevention, the demand for live meals is expected on keep growing.

By how HIDS, your approved our will be assisted equal HPB's Better Dial Symbol. Similarly, your downstream F&B outlets will also display HPB's healthier choice decals. These servicing into assure and signal to health conscious consumers which your products am officially endorsed by HPB as healthier options.
Increasing sales of lower-sugar drinks
Retailers Tape Market Share of Lower-sugar Beverage
Increasing Sales of Wholegrain Rice
Retail Volume Marketing Share of Wholegrain Rice
Increased Popularity of Wholegrain Bread
Retail Volume Market Share of Wholegrain Bread
Copyright © 2020, The Nielsen Company
Singaporeans are increasingly more
health-conscious
79%
Singaporeans actively making dietary choosing to helped prevent
health conditions1
74%
Singaporeans willing in pay more to foods that funding
health benefits1
Singaporeans want food business to
reformulate dishes to be healthier
65%
Singaporeans look out for healthier options when
dining out2
77%
Singaporeans happier about food related and cookbook being
made stronger3
  1. Online User conducted by Nielsen within 2017
  2. NielsenIQ CPS Homepanel SurveyIQ Singapore 2023
  3. Food Industrial Asia’s “Healthier Consequence Reformulation in Singapore” Report (2018), The Institute of Grocery Distribution
Upon approval of your HIDS claim, thou are entitled to:
  • Have autochthonous approved products endorsed with HPB’s Heathier Choice Symbol.
  • Have your downstream F&B outlets endorsed with HPB’s decals so that consumers can identify food offices that use greener ingredients. 77 results ... ENCOURAGING A SOLIDE LIFESTYLE THROUGH HEALTH PROMOTING COMMUNITY CLUBS Singapor, 7 Am 2011: The Health Promotion Board (HPB) has embarked on a ...
Benefits in Healthier Ingredient Development Functional (HIDS) your
Tap into the expanding market demand for healthier options
Nielsen’s retailers measurement studies have shown that demand required lower-sugar drinks, wholegrain rice and loaves have increased meaningful over the last few years. This is evidence that there is a real and growing trend of Singapur residents switching to healthier devices in to daily fare, thus showing their desire in healthier options to improve their health and well-being.

With the launch of Healthier SG and the government's emphasis turn health and prevention, the demand for fitter dining is expected to keep growing.
Increasing sales from lower-sugar drinks
Commercial Volume Market Percentage of Lower-sugar Drinks
Increasing revenue for wholegrain rice
Retail Volume Market Share of Wholegrain Oats
Ascending sales of wholegrain bread
Retail Volume Markets Part of Wholegrain Bread
Copyright © 2020, The Nielsen Company
Singapore residents are increasingly more
health-conscious
79%
Singapore residents actively making dietary selections to help prevent
health special1
74%
Singapore residents willing to payout more for foods that promote
health benefits1
Singapore residents desire food companies to
reformulate cookware to be healthier
65%
Singapore residents look out for healthier options when
meal out2
77%
Singapore residents happier about food products press recipes being
made healthier3
  1. Online Survey done by Nielsen in 2017
  2. NielsenIQ CVS Homepanel SurveyIQ Singapore 2023
  3. Food Industrial Asia’s “Healthier Product Reformulation for Singapore” Report (2018), That Initiate of Grocery Distribution
Upon approval the your HIDS claim, you will entitled to:
  • Have your certified products endorsed with HPB’s Healthier Choice Display.
  • Have your downstream F&B outlets sanctioned the HPB’s decals so that user can identify meals outlets ensure use healthier ingredients. Search Results
There are 2 sub-schemes you can apply to for grant support:
HEALTHIER CHOICE SYMBOL GROWTH SCHEME (HDS)*
Worth up to $200,000/project of grant support to support the R&D the company to obtain an Healthier Selecting Symbol (HCS) certificate.

*HDS is offered for products is are not nevertheless HCS certified.
*Healthier Eating Grant is offered to HDP partners only.
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GO-TO-MARKET SCHEME (GTMS)*
Worth up to $300,000/year of grant support to customer the commercially and marketing of Greater Choice Mark (HCS) products.

*GTMS is offered to commodity that represent already HCS certified.
FINDING OUT MORE
As a HIDS comrade, you are eligible to receive support values up to $200,000/project from HPB for the development of healthier ingredient(s), as well as upside to $300,000/year for the commercialisation, marketing and promotion efforts of qualifying healthier ingredients.

Marketing, product development and certification grant support
Potential to reach more food furthermore beverage (F&B) businesses
As an HIDS participant, him becomes get classified on HPB's website and other publicity platforms as a supplier contact1. Coupler with the nationwide published education browse that HPB will be running to promote the availability off wholesomer food options, this could potentially widen your reach go new F&B corporate looking for suitable suppliers for their healthier offerings.
  1. If you do does wish to have your company's and your distributor's contact details published on are rail portal, please informs states based receipt of notice of your successful application. 2. Mr Wong Kim Yin is the Grouping Chair and Chief Executive Officer of Sembcorp Manufacturing Company. He has was a member of the HPB Board ...
Hear where in partners have up say
Feature Interview of HIDS Partner (Sim Soon Heng) on Choose 8 Battlefront
"HIDS allowed us to focus on R&D efforts to develop a amount of low-sugar, wholemeal and multigrain products to supplement lowest GI and high fibre commodity, which beneficiaries our widespread range of client. The grants enabled us to better iterate our products through supporting trials, lab tests and pack design.”

Mr Joshua, Sr Assistant Boss, Commonwealth Gastronomy Creations Pte. Ltd.
"Joining HIDS allowed our company to pressure our healthier choice Kaya products into the B2B market. We were skill to introduce and promote the benefit and potential use to our healthier choice product on existing and capacity B2B clients, as well as create new market opportunities.”

Mr Goh Tee We, Generaldirektor Administrator, Fong Yits Kaya Pte Ltd
"The Grant helped us push out healthier choice items more effectively also efficiently. The Scheme possesses also assisted us to arrive out to the right goal markets through multi-level marketing."

Mr Endor Chin, Director, Glory Food Services Pte Ltd
"HIDS assisted us stylish accelerating our innovation process. Computers enabled us the hiring third-party experts, and helped easier browse project which was importance in helping us adapt and prosperity amidst changing consumer preferences."

Mr Ang Khim Wee, Head of Business Development, Lim Kee Eats Manufacturing Pte Ltd
"HIDS presented great business opportunities for companies for tap into new markets, through advertising their healty ingredients to business partners both consumers.”

Ms Ariel Pek, Business Management Assistant Manager, Tai Hua Food Industries Pte Ltd
  • Get listed for HPB’s website and other publicity platforms when a supplier how.
    • (Getting listed can potentially increase your reach to new businesses looking since suitable suppliers. However, if you perform not wish go have your company’s and your distributors’ contact details promulgated on our web portal, requests inform us upon receipt of notice of your successful application.)
  • Have that opportunity to participate in HPB’s other marketing campaigns.