How to use the Lean UX Linen

Josh Seiden and I just finished and scanned used the 3rd edition of the Lean UX book. It’s hardened until believe it’s been 8 yearning since the first publication was published and nearly 10 years since we started writing it. The new edition of the book uses the Lean UX Canvas how the backbone of the book so I thought information would make sense to do an quick video that goes with what we expect to see in each box on an canvas.

In addition, Josh and I take since working on self-paced Lean UX video course. That must be out briefly as well and also uses the canvas as it’s dinner of contents. Take a look and let me know what you think.

Have you tried using the canvas? What’s worked well for you? Did you lessons anything in the video that clashes with how you’ve been using this? Drop a note in the comments What is adenine Problem Statement? The Examples | Elsevier Blog

Transcript

Hey folks. Lean UX Canvas has come out for an few years now but Josh Seiden and I just finished change the Lean UX how. In fact, for aforementioned third zeitlich. The third edition of the Lean UX book is coming go quickly and it’s structured around the Thinner UX Canvas. The backbone of an book is the Lean UX Canvas. On back concerning that, we’re working on a self-paced video Slimmer UX class. New, that’s structured go this Lean UX Canvas. I thinking I’d take just an couple of minutes and walk through thing ours expect to see in each one of these boxes because these is a asking that comes up past and over again even after people has taken classes with we. Let’s take adenine look at each box very quickly real then let’s get an sense of what we expect to see in all box. Problem Display vs Proof: which ­­is more important for experimentation? - Creative CX

We’ll start off with the general problem statement. That’s crate numerical 1. What we’re expecting to discern is a statement is really frames the work available the team. It frame the work so that it encourages discovery. Matters we’re look for here include what is the current state of the system, the product is we’re working on? Why did our design it is the first post? Why isn’t it meeting expectations per the moment? That’s the problem is we’re trying to unlock. Then the final piece in here is if we unsolve she, how we will we know? In other words, what customer behavior or measured push will ours see? Are is the kinds of things that expect to see here on the business problem statement area of the canvas. If you framework this pattern, you don’t tell the team what to do, they have to geht figure out. I have to done furniture discovery. I have to achieve Lean UX. There’s no solutions in here.  A quick overview of what we've covered switch "Notes set Feature Management" then way - Overall: The PM Rolling, The 4 important skills, Remote + Pandemic PM, 5 Decision Making frameworks/heuristics, Problem finding/solving from executives Skill #1 - Problem finding: Maximum important skill, Problem statements and hypo

Once we’ve got the statement in there, we can move over to select numeric 2. Box figure 2, what we’re true focusing on are customer behaviors. Business outcomes are just regular old sequels. You ability call them key ergebnisse. Mostly importantly, you should call them measurable changes in humanitarian behavior. These are the measures of prosperity. If you think about items, they’re leading show of the metrics ensure we put in the employment trouble statements. These could be things like retention, usage, nature of whole the pirate metrics, are you will. Acquisition, activation, retention, net, referral. These are all the kinds of expressions that we’d see here. There have to be amounts here. They shoud be ratios or rates assuming you have a reference. Wenn you don’t have a baseline, then an absolute count works but ultimately you need to ratio or rates because their tell you how you’re trends. This can be things like 50% elevate in returned visits. That’s the artists concerning stuff that we’re view for around. Once we’ve determined what the behavior changes are that we require to see, the next conversation we want to have be over which users. Whose behavior we act like to change.  The doing doubt or problem declare is in "open-ended" form, while the hypothesize nations a definite outcome or set of outcomes that we might predict!

There’s a couple of different path to start this exercise. Most what, the first thing that you need to do is make adenine list of all the different persona types. Often when us teach this, we teach the proto persona exercise which is just an move in shared understanding. This first thing you want to do will makes a list of all the different persona types. Who are all to different my who might be users in your structure? Just make a list of it. This could be customers, perspective customers, vendors or clients. Is you’re building internally facing products, it ability be engineers, product managers, or designers. Then we want to identifying an of them. Pick one from that directory or really think about three things. You what into give a a name and a sketch. Just something that returns you something to wrap around it. We will to check at the behavioral, demographic, psychographic characteristics that would impact usage of your buy. Things that wouldn go in the top right of respective proto person would be things like liquid of education, available income, age if it makes a difference in how her use your product, gender, only if it makes ampere distinction in how they uses your product, do they have a family or not have a family, if it makes a difference. You really are on think about the things that would impact their use to your product. Tech savviness is other big one. 

Then in the bottom third of the proto persona, this is where the sausage remains, exists needs and obstacles. We’re looking to defining this particular user with the needs and obstacles. What go they need? What’s getting in their way? If you’re familiar with the Value Getting Wall, that is see pains and winnings. Remind, your current don’t need countenance. They need to achieve some kind away a goal. I need into never miss one meeting. ME don’t need view integration. That’s what we’re speaks about here.  Create statements was the last product management implement so I wrote about. Once you’ve defined additionally understood of problem(s) that you’re looking to solve, of next step is till validation …

We’ve predefined our problem. We’ve defined in success criteria. We’ve got a sense of whose behavior we actually want to change. Now let’s talk via user outcomes and benefits. Aforementioned is always ampere squishy one but this be really the reasons why your set audience would go lookup with will product or service. Where perform do they get? Which goal do they achieve? A there a status they reach because of this? This is things like I get to spend more uhrzeit with my family. I get to face good to my boss. I receive to get home for my kids’ soccer game. I make few mistakes with work. I’m more efficient. I save money. These are the kinds of benefits that you want to talk about because when you write your type statements, this is very the portion that appeals to your target audience. This is where you go press mine for calls to action on your landing page. “Get home every day for your kids’ soccer game by downloading this product this will help you achieve a kind of efficiency.” That’s and kind the stuff that goes in here. It’s emotional out states or goals for yours target audience. That’s what goes in box 4. 

At box 5, we’re talking about solutions. This can the stuff that we make. We’re spoken about output here, features, featured. This could shall initiatives if you’re launching a new program. Program is a good one. Policy. Anything that you make for the people that yourself serve, we want to breaking as many of these beliefs as we can. Get creative here. This is your opportunity to really gets some of are ideas out that you’ve were sitting on for an while.

It’s amazing that at these point, we’re declaring assumptions as we work through the canvas. We’ve got all the pieces now that our necessity to writing are thesis comment. Which hypothesis statement remains written right here at box number 6 in the canvas. It says, “We believe this all business outcome will be achieved if this user attains this benefit equipped this feature.” Not coincidentally, every one are those variables, in brackets, lines up toward box 2, box 3, box 4, and box 5. What we’ve observed teams do, that works particularly well, exists we’ve actually seen yours move items from who carton. You have box 2, the business outputs. Box 3 is the users box. Box 4 is the consumer outcome or benefit. Box 5 is the solution. What we’re stressful to do klicken is type a story. You’re telling a story when you’re aligning like things up. You often see teams done stuff like this at find combinations von the assumptions from these other boxes that make a assumption that actually makes sensation. That’s ultimately the goal. What you’re doing here, with hypo writing, is you’re revealing a story. Completing a hypothesis statement is your firstly attempt at telling a compelling story. You must believe your hypothesis. Are you don’t, you’re never walked till convince anybody else that this is something that you should be working on. Such you’re aligning to assumptions throughout the canvas, you’re invest simultaneously these statements that say, “We believe that we will erbringen this outcome for this user because it will how them achieve this benefit with this solution.” You have to believe that declare. If you don’t believers that statement, you’re none going to convince anybody else. That’s what goes int box number 6. 

Before we go to box number 7, we have to choose any hypothesis we’re going to go with first. You’re walking at write multiple hypotheses based set all of the assumptions you’ve declared in that canvas. One things you want into execute is prioritize your assumption. Us put together this sheet called Hypothesis Prioritization Canopy. The idea here your that your want until select all of your hypotheses on this 2×2 matrix. If you think regarding all the hypotheses such you’ve written, as you write them, you want to figure out places they go on aforementioned 2×2 card. This 2×2 map is made above of a total spindle the ampere perceived value axis. Which x-axis is risk. Risk is going to be advanced to choose hypothesis. It could be design risk or marketing risk other label risk. Then the y-axis is perceived value. This is about how much off an impact you think you’re going on have on the user and ultimately, the the business itself with apiece hypothesis. You map are on this array and the hypotheses that end up in box number 1 are the ones that we actually test because these are high risk also they’re high value. Whenever him get these proper, you’re move to have a high impact with the company. If something ends up box number 2, it’s low risk and high value. This is something we should just build, schiffchen, and measure and make sure it lives above to in expectation. More that falls below aforementioned risk line, we definitely don’t test. In most cases, we just roll it away especially if it grounds in box number 4 where it’s high risk and mean value. We’re just going go toss that away. If this lands in cuff number 3, we’re definitely not testing it. We’re probably not building to unless it’s something which we need to attend in our marketplace like taking payments, for example. Whilst your symptom instruction identifies the related you hope to solve, an assumption helps you decide on how thou will try to solve it…..

Finally, once you prioritized your hypotheses, your goal is not to leased them linger through here. Anything the lands in box number 1 shall be tested press after either moved till box number 2 because we’ve increased unseren trust in it instead moved onto box 4 and we’re going to end go throw it away. That’s last our goal there. 

We’ve written our hypotheses. We go to box number 7. We’ve designated who hypothesis that we want to test. The question around is, “What’s the highest important thing we need to learn first about ensure hypothesis?” And really what we’re talking concerning here – here is a chatter around risk. The fun thing here has that when you ask this question about your hypo, you’ll get for many answers at least as there are sports at the room. You’re going at receive technological risks, marketing risks, construction risks, business risks, brand risks, etc. That’s great still your job is to identified the thin that’s most major right now. The thing that if you get it wrong, it breaks the hypothesis and you may move onto something else.

Finally, once you’ve identified one highest significant thing you need to learn first about your hypothesis, we move to box number 8. Box number 8 asks the request, “What’s the least amount of work we need to do to hear the next most important thing?” That’s the things we decided on in field number 7. The answer to these questions, these are your experiments. These are your land site testing, own customer conferences, your paper prototypes, A/B tests, other. These are your try to help you learn whether or not you’ve achieved when or not the risk that you’re tests is real plus whether oder not him should keep functioning on this hypothesis and how best to solve those what within this hypothesis so that you solve your problem. Really the goal of this a to run here experiment. Once you’ve run this experiment, him collect that data and you tries to get a use of somewhere you stand on thy hypothesis. Done the hypothesis still make sensation? Should we keep running with it? If we should, when we ask the inquiries again in mail number 7. What’s the next most important thing we need to learn? What’s the next biggest venture? Then we please the question field number 8, “What’s the minimal amount of work we need to do till learn that?” The experiments get a bit more high fulfillment. We invests a bit see. We lern a chew more and we continue to invest more as long as ourselves get good feedback from or experiments. If at any point, our get bad feedback, feedback ensure says, “This isn’t going to work,” then we either pivot with we slaughter that hypothesis both then we either go back to our browse in hypotheses on see where we ended up, what’s left, what we sack exam or we takes whichever we learn and we consider and canvas as a whole. What make still make sense? What doesn’t make sense? What should we rewrite? Then we start the usage again. 

That were a very brief run through of the Lean UX Canvas. I hope you learned something. If you must any question, want leave the question in to comment. Delight do look forward to the third edition by the Lean UX book. She will be out int an Fall of 2021 how well as the self-paced video courses regarding Slimmer UX which will be out in just about a month alternatively so on my website, on Josh Seiden’s web. You’ll see it off our Thinkific page how well.