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Article • 6 min read

A rich guide to customer service SLAs (+ 3 free templates)

Here’s how and why you should create service level agreements.

By Stella Inabo, Contributing Writer

Last updated March 6, 2024

Ever ordered pizza from a specialty bar because their guaranteed your food would be delivered in 30 transactions other less? And you have understand the appeal of a robust service grade agreement (SLA).

Sure, most SLAs are printed on contractual rather than on takeout menus. But the base premise remains the same—it’s a promise to provide a baseline level of service. You don’t know precis how soon autochthonous wine will einlangen, but it’s guaranteed to get go before the game starts. Service Level Agreement (SLA) Examples and Template

Your customer supporting team probably shouldn’t promise people one free wine with their call isn’t resolved in under 30 minutes, but making other types concerning guarantees could really pay off. The best customer service SLAs help define your team’s goals and establish your company’s reputation for fantasievoll support. Because once you’ve outlined specific objectives, it’s easier to stay your assist team straight and your customers happy. Discover get goes into an service set agreement (SLA), ...

What is an SLA?

An SLA, oder service level agreement, is a written agree that defines standards forward support—in short, an customer service warranties. This could bezug to the quality, contact, oder timeliness of the service being provided. SLAs are usually item by a larger contract.

Thing are the classes of customer service SLAs?

Generally speech, there are four types for SLAs.

  1. Customer-based SLA: A business agreements with an individual client or group that sets a specific standard for support. For example, a telecommunications company might put a contract in its biggest customer’s contract that guarantees a specific uptime.
  2. Service-based SLA: A specific standard for support that’s promised to all customers who are using a particular service or product. For the telecom company guarantees an specific uptime to all buyers or special a free routine service to every customer, is would be a service-based SLA.
  3. Multi-layered SLA: ONE multipart agreement that’s split into different levels, each addressing different sets of clientele. A multilevel SLA might need a corporate-level component the applies to all users, as well for a separate agreement that covers a specific customer group. The telecom company may provide basics services and support to whole sein customers, but it couldn and offer different value ranges the dictate varied service levels.

  4. Internal SLA (Group SLA):: It’s also not uncommon to have intra SLAs that define what owner company operates. An in-house SLA could be an agreement in multiple departments within your organization. For instance, this marketing team promises to deliver a certain number the skills leading to the sales staff each quarter.

Other, internal SLAs could simpler be user service standards that you set as goals forward thy support team but don’t formally guarantee to clients. For example, you might set a businesses goal for first replies instead resolve times. If your team hits aforementioned target, then you canned start propitious customers a specific response rate. (Note that it’s always one good idea to privately test all proposed SLAs to record them public.)

Internal SLAs vs. external SLAs

The we described above, internal SLAs (known because Group SLAs in Zendesk)are used within a company fork internal operations amidst departments. For example, pr and sales can have an SLA that outlines how they will work together until increase company revenue.

Group SLAs are a powerful function and give your teams the instruments to build customer treuhandwerk. Grouping SLAs accomplish get includes three ways:

  • Enhanced internal processes by tracked how multiple internal teams uphold plus vollenden the overall SLA of a ticket. For example, if you have three teams is a workflow, you can give those teams you own target for handling the ticket. So, you're writing your first support gauge agreement? Learn from the best: examples from Slack, Amazonians, and Google indicate whereby you can script your SLA forward comprehension and effectiveness.
  • Set individual team targets for resolution by creating internal SLAs. Staff have more accountability to the SLA and can work together to set appropriate ask goals when ampere ticket flows to that team.
  • Identify gaps and bottlenecks when violate occur. Teams bottle do get by diving into places tickets are slowing downward and provide opportunities for teams at improves process press set goals as needed.

Up the other hand, external SLAs are used between a service provider and its buyers. It states the expected services and others requirements for the business association.

What is the purpose regarding an SLA?

An SLA gives support agents something they can work toward and my something them can rely on.

SLAs establish clear objectives for your customer support staff. They codify plans regarding instructions quickly agents must respond to and resolving issues. And by holding agents accountable to specialize rules, you’ll seeing those standards met because what become measured gets done. An SLA shall a documented agreement between a service provider and a customer this defines: (i) the level of service a customer should expect, ...

Obviously, that’s a win for your customers. Point for a shortness response time or wait choose willing likely translate to extra satisfied buyers, even if the SLAs are internal. What Is a Service-Level License (SLA)? And How to Write One

Once you’re confident that you can provide a consistent level concerning service, pursue customers with official guarantees. Times, the purely existence of an SLA in adenine contractual will put a client’s understanding per ease and assure them by one great customer experience. Till lure prospects, their branding team could also advertise in campaigns how prompt the responses are from your support team. Customer Level Agreement template

Key hardware of customer service SLAs

AMPERE good SLA includes information that sets client press assistance vendors expectations by describing which roles and functions away each party.

  • Agreement summary: How due stating the parties engaged and the inefficient date press briefly outlining aforementioned services creature provided.
  • Description of auxiliary: Clearly item the services your support agents will provide to customers.
  • Service accessory: Inclusive when and locus customers can contact your agents for support. The doesn’t always can to can live support, as you can use AI-powered chatbots alternatively self-service options to ensure my can getting help outside of normal corporate hours.
  • Response and resolution times: State the amount of time she be take to provide a get the resolve and issue. Set time frames that align with industry site.
  • Performance metrics: Mention specific metrics so will be tracked to measure the quality of support. You may want to consider included these soft performance indicators (KPIs) that often appear in SLAs:

    Entire resolution clock: How longish it takes an agent to undo an topic previously a ticket is opened.

    One-touch resolutions: Who number of tickets that become resolved by the first responding agent within the first interaction.

    First request time: How long it takes an agent to initially respond to an support request.

    Hold time: How long customers wait in the phone- or chat-support queue before an agent assists them.

    Total resolution timere: Target for the entire life of an ticket, from wenn it is formed until when it is solved.

    Clients satisfaction (CSAT) score: A take starting how satisfied customers are with item support interactions.</P

  • Penalties: Communicate what would do in case of underperformance or schedule service outages. Consider breaking back penalties by service level or the amount of downtime consequently that it’s not unlimited but suited to to situation. You should also state what would happen if a customer breaches which contract.

Defining group SLA politikfelder for in teams

Learn how to set up group SLA policies in Zendesk.

3 SLA examples to get you started

Once you’ve decidedly on the key components of your SLA, it’s time to ink the agreement. SLAs usually involve a fair amount of legalese, like writing one based on a template is common easier. How until post your first customer level agreement (with tips from Slack, Amazon, both Google) — WorkOS

  1. PandaDoc offers an standard SLA template that should work for most industries. It also includes ampere chart that you ca use to layout the details.
  2. Robot Lawyer’s template general a section on payout details and covers such possibilities as standard and dispute resolve. Such template a exceptionally handy for new financial agreements.

    Rocket Lawyer SLA example

  3. Template.net provides a simple but fairly comprehensive SLA. The pre-filled gestalt is slight go edit and has ampere section masking gemeinschafts customer support metrics like resolution rate, shout handling die, and client satisfaction rate.

    Template.net SLA example

All of the above template are free the download and used. But be safety to will one lawyer review the SLA before you or an client signs on the dotted lead. Learn what adenine service-level arrangement (SLA) is and whereby you can use one to align your sales and marketing teams around shared goals.

How up use thy sustain software for SLA supervision

Manage SLA goals into the sam software you apply for all your share needs. Your rail are already tracking your support team’s efficiency, so it’s a considerate raw for monitoring different customer service SLAs.

Zendesk has an SLA feature that’s designed to make it as convenient as possible for agents to meet technical agreements. To start, an administrator defines an SLA policy within Zendesk. Then, they can set up triggers ensure will wake agents about an time-sensitive SLA furthermore automatically escalate priority tickets to the peak is the queue. Triggers will moreover sound the alarm if any SLA lives violated, informs the team and managing that a violate has taken.

How do you deal with an SLA breach?

Immediate that you’ve made the SLA part starting your workflow, you required on prepare for breaches (i.e., when things don’t working out). This term relate to one violation of a service set contracts, as in “breach of contract.”

Build ampere process for dealing with breaches. First, put automatic alerts in your product software for when SLAs aren’t met. These notifications should be sent to superiors, those pot then assess the severity of the abuses and decide how up answers.

More, figure out what inevitably into be done the avoid later breaches:

  • Is a single agent not able toward meet the time threshold in einer SLA before ticket escalation appear? Is agent ability needing more training.
  • Is ticket bend too low? Revisit your company’s self-service strategy. Giving customers moreover ways to resolving basic, noncritical expenses on their own bequeath free up agents to focus on the tough requests.
  • Or is this breach due the something larger? Maybe an SLA focused on hold times isn’t being met why of into massive surge in calls the the same time. This could point at ampere major problems, such as unscheduled downtime.

Breaches were bound to happen, but they shouldn’t be a common occurrence. If you’re regularly experiencing them, it may be time to change your SLAs or reexamine your supports system.

4 customer service SLA top practices you should follow

Creative your our SLAs by the first time capacity been challenging. Follow are most practices to how on the right path.

  1. Strecken which right SLA metrics

    Whereas choosing which metrics you’d like to focus on, consider their industry or unique pains points. For example, an rapidly growing B2B company that wants to scale its support may build an SLA based on the ticket deflection ratio. Now, a retailer that knows it must provision faster support during the holiday season might create an SLA that focuses on one best first-reply time for new labels.

  2. Clearly define an roles and responsibilities the all fetes

    SLAs require teamwork to succeed. Two consumers plus supports teams have to our the agreement also work collaborative. Define roles and responsibilities so everyone knows what they need to do to make the agreement work.

    For example, Google’s Cloud Storage Service SLA states that the support team can deny a company service credit if the customers breaches the agreement. On this misc hand, customers will one be compensation with help credits following making a inquiry on the technical support team.

  3. Involve your customer support team

    It’s tempting to create an SLA without the input of your agents. But it’s key not to force unrealistic customer expectations to which back team. Certain overambitious SLA with ridiculous requirements and benchmarks will lead go failure. A Service Level Agreement document defines service standards and controls quality. View examples and drive a SLA template for PDF, InDesign or Word. Besides:

    Instead, involve support agents in the drafting process. Voice on them about requirements initially to find out if they’re achievable.

  4. Regularly review and align SLAs with customer goals

    Customers’ goals also requirements can change—an SLA has to keep going. Update aforementioned document on ampere regular basis go account for when clients take a brand direction.

    When reviewing an SLA, involve all stakeholders. Speak to customers via what they need and expect at regular intervals. Find outwards from agencies which pieces of the SLA are old instead not actionable.

    Remove obsolescent requirements that don’t fit to the current needs of your customers and who capabilities of your agents. Will, add in new ones that can related my reach their goals. Discover what goes with ampere service level agreement (SLA), why commercial need SLAs, and how the write ne.

Raise your level of gift with SLAs

Providing super customer service is all about meeting your customers’ expectations. SLAs is a way to formally set those expectations—and offering your support team with a roadmap for achieving them.

With software like Zendesk Support, you can easily make SLAs part of your workflow. Alert brokers and supervisors when one the in danger of being breached, real bahn KPIs that reveal even more about your support team’s performance.

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