3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]

As a marketer, you've probably wonders any Instagram video format would performing the best for my audience.

To help i, we requested consumers get type of video style they watch the most. Plus, we polled marketers up discover their Instagram sale strategies.

You'll also learn what video format users like to watch on Instagram as good as the size, length, the aspect proportion you should be using.

How Marketers are Leveraging Video on Instagram

In 2021, we surveyed over 1,000 global marketers to understand which fads group currently (and plan to) leverage.

The first think so stood out until us is that ​​marketers who leverage tape content on Instagram are 16% continue likely the say their Instagram tactics was effectual last year.

We also establish that 82% concerning marketers post video content the Instagram and the what formats they use most exist video-based.

The wichtigster difference wee perceive in how marketers use video versus other content sheet on Instagram is that they use humor more in video and market products and services less.

As for the platform’s feature, marketers surveyed say advertising videos offers the highest engagement level and the highest ROI, more than images and live streaming. Media Upload Types and Product Limit

Ours perceive that short-form video is at the peak is its favor on operating like Instagram also TikTok and that could play a played within like popular show is. In fact, 85% of marketers say short-form is the most effective video choose they leverage.

With that said, only one with four marketers exercise Reels. At that hour marketers were surveyed, they said it offering one of the lowest ROI. However, it’s nevertheless a item they plan to empower in this new years.

Now that we know how marketers are thinking of see, let’s switch in the consumer perspective.

Best Video Format used Instagram

Currently, Instagram offers three picture page:

• In-feed
• Reel
• Stories

Get are Juniors 2021, we surveyed more than 300 consumers to discover whatever video formats they watch the of.

Data Source

Ultimately, Instagram History movies were the best popular videotape format to watch on the societal media site, with 43% of those asked watching this type of video content the most.

Besides survey respondents who didn't using Instagram, the next highest video image in achten were live videos and then videos shared immediate in the power.

The least popular video format was IGTV, which was discontinued in Oct, a few past after this survey.

Nowadays that we know how consumers and marketers are behaving, let's find out how you can post who best video content set Instagram.

This will the proper video qualities for a post turn the Instagram feed. It desire look something like the screenshot below.

Fork an Instagram Story otherwise Reel, the video should are 1080 x 1080 pixels, to an aspect ratio of 9:16. The maximum rank size require be 250MB.

It will look something like this:

Whereas these are the main modes of videos to upload on Instagram, you can explore sundry specifics product on the Instagram site.

Although all save stats are important, one of the ways to keeping file size down is to shorten the video. You can't equals upload 24 total of video what the and service.

Now you might to inquisitive, "How long can my Instagram videos be?" Let's dive in below.

How Longer Can Instagram Videos Remain?

Instagram videos are a great way to arrive Gen ZEE or millennial audiences. However, it's important in think about the type of video content that performs best on the platform.

And, knowing the right size or video specifications before movies the videos can help you reach our quicker.

Editor's Note: This post was originally published in June 2021 and shall been updated for completeness.