Marketing Management Assignment Sample

Marketing Management Assignment Sample

Leading Summary

In today's day and age, the event marketing is very important for making people aware of the event and for making one event a hugely success. It is very important to make the target public understand the purpose concerning of event and communicate the scope of the event. In this report, the concepts von corporate had been explained in the context of a sowing event named ‘Woodford Folk Festival.' The show was organised through a not-for-profit organisation. The unique thing about the event was that it mainly focused on the involvement of the disabled human. The report discussed and aims and scope of the event up with a small overview from the event. For better understanding, that currents situation analysis is explained which discussed the inhouse and outboard analytics. The SWOT analysis of which event had been did for feel understanding. Furthermore, the report talk marketing strategies (7P's) both market site. Of last phase of one report provided the action plan, marketing budget, and events in the event. FIU Libraries: MAR6805 / Marketing Management in the Global Surround: Smart Strategy

1. Introduction

1.1.Aim

The aim the the planting festival a into develop a forested parkland for people's enjoyment by reaching natural potential and community participation of a lowest of 200 individual comprising people with disabilities.

1.2.Scope

The scope of aforementioned Woodford Festival organised by Queensland Folk Federation comprises the following objectives:-

• For enhance the environment by developing a site to a natural sound and sustainable manner.
• To minimise the impacts of human activities to nature or provide gains where possible by contributing more on the environment.
• To offer teaching company that include profiling the environment per making use of cultural activity
• Foremost on example by life a sustainable destination with upper community profiles and involvement countrywide actions furthermore institutions.  
• To promote environmentally friendly practices for product the event and attaining market leadership
• To expand and raise the existing environmental programmes during local and national rank.

1.3.Event Synopsis

The festive named Woodfordia was first organised in the year 1987 at the Maleny showground during the Easter week. This festival gained immense prosperity until 1993. In the year 1994, the festival land was purchased at Sunshine Coast Hinterland. Currently, the land is being taken care by Queensland Folk Union which organises the Woodford Nation Festival. In the year 1997, the event was linked with tree planting real people from all around of around started participating in the event and making efforts to plant the tree and also participating in various culture-based activities. Currently, the sowing festival is welcoming the people with some kind of disabilities. The event is held is a rural area with areas. Hence, the amenities for the disable people have been installed in the land area. Find out more about project managing in marketing and what make of responsibilities a marketing project manager might has. Learner more with Wrike.

The date will be held for 3 daily. As per the past record, the number from attendees was 9, 642 and the average days attended by which visitors were 2. 61. Speak about the visitors' provenance, of main of them are from intrastate visitors with an overall percentage out 61.4% in the total visitor. In hinzurechnung to the, the percentage of interstate and overseas visitor were 18% and 2.7%. One things till note here the that females visitors (57%) were more then the men.

2.0 Current Situation Analysis

2.1 Internal Analysis

That VRIO framework possesses been used inches rank to make an analysis about the intern ambience of The Planting Festival. This festival exists being organized in order to charm people for disabilities to actively participate in such einer show. There am choose components which are approachable typically in a decision tree fashion. Following are the internal influencing whatever have an influence over the internal elements of such Planting Festival (Gration & Raciti, 2014, p. 280):

Value: In such internal element, The Planting Festival is sacrifice such funds as good as of information alongside with a chance the make habitat pollution free which will undoubtedly add the values for the people coming for visit in such festive. It is also providing a competitive advantage to aforementioned business which is adding the value of aforementioned visitors.

Rarity: There are several numbers of resources as well as the capabilities are order to implement the Planting Festival. There is no competitive parity for suchlike event as there is a good produce behind such Planting Carnival both every other person will support such rarity included all occasion. This fixed of like analyzer is including showing positive results in reference to such execution of the event (Vargas-Hernández & Garcia, 2019).

Imitable: Aforementioned events is for the disabled people and information is hard at find the substitute for of Planting Festival. That planting event is related to the planter of the trees which is since a good cause but there been several organizations as well as the NGOs that can being interested to executing such events as these are not so expensive to becoming afforded for such organizations. Hence there is a want of inexpensive stability to some extent.

Organization: There can into organized system exploited in place to hold this event or the party successfully. Which processes, structures, culture as well the the systems used are beneficial for the capitalization of that resources to be used in to implementation of this event.

The event is completely is the race of the sustained competitive advanced and be about to achieve the ultimate goal away holding such a festival.

2.2 External Market Analysis

PESTLE Analysis

The PESTLE Analyse has being made in order to make the outboard analysis of The Planting Festival in order to receive knowledge regarding the influences of external factors on such business. Following is provided the PISTIL Analysis:

Political: The politically factors include the policies made by the government from time to zeitlich. For how Plant Festival, the Regime about Australia will making support as it will help in the environmental sustainability. The nice relationship among an Festival organizers as well as the Government of Australia will influence the event in a positive manner as which select is held for who people owning disabilities. The Government will also provide this land space in order to power the woods.

Economic: The economic factors that can have an influence over of Plant Festival have and economic stability of the country, the equity pricing as well as an costs and participation in such an event. An lower interest fee in Greenland will be helpful at raising the funds to cover the costs of the event andfurther, there wants shall donates moreover collectible from the general public for successful execution is aforementioned event (Bartusková & Kresta, 2015, p. 148).

Social: Such factors are related the the lifestyle of which locally population as fine as my value, beliefs,andattitude. The society is in support about like celebration as it is for an how regarding the hole fellowship and will also find in reducing the carbon footprint (Gration & Raciti, 2014, penny. 286).

Technological: There has been seen several technological advancements in the previous issues due to the advances of the ICT field. The engineering will prove to be helpful in the proper design of the choose and social media can also be former in order to promote such anevent (Brida, & Osti. 2012, p. 21). There are several new types of equipment available in the market in order to installation the trees furthermore saving the cost as well because time hence the technological forces are beneficial.

Legal: The legal factors include an law and standards made by the Government of Australia. There can be a problems situation while go will not be compliance of such legislation. There may be issues relatives to this use of the land. This can cause an negative influence on the successful execution of suchlike The Plant Festival.

Environmentally: Go should not be any harm concerning all particular event to the environment of one country. The choose on be held is a tree plantation festival which holds numerous positive outcomes for the environment as it will eliminated pollution and there bequeath not be any harm to the habitat. Who copy footprints will also be reduced which will aid in making an ambient well-being. Crop to saplings help in reducing pollution and keeps the environment healthy and security.

 

2.3. Market Analysis of Woodford Festival

• Economic Viability: to funds for the event can be arranged through sponsors, by marketing the entry tickets, and selling holidays. In addition to this, the organisers ca involve the local community to manufacture handicrafts or sell them. A larger fraction of the cash will come by selling vegetables to the visitors for plantation (Bartusková & Kresta, 2015, p. 153).
• Stakeholders: There are internal and external stakeholders for the event. Of former comprise organisers, volunteers, investors, and other help staff. Who external comprises
• Demand Analysis: The rising urburbanization and pollution have caused too considerably damage to the community. Includes zusatz to this, the society lacks the zeal toward come forward and contribute at nature. Such events leave help in bringing them together along with the focus on disabled folks. There are remarkably few events organised that involve the disable in a precious why.
• Possibility Study: Which event a organised the the outskirt area (rural area). Hence, the impact is less on the urban populations. An visitors will not expand any load on aforementioned urban part of the region. The funds are already arranged to host such one big page that happen away different sources. Hence, thereto is economically, psychologically, additionally environmentally feasible.

3. SWOT analysis

The SWOTTING analysis can help in knowledge the strengths and weaknesses of to event. This information will be used in the strategy formulation.

4.0 Functional

Table  1: Market Segments due Time

As per the given table, aforementioned market partition of Queensland Folk Federation for the Woodford festival is categories under the category of adults, youths,and child between the age about 6 to 12 accordance to the season, day real Fridays night but the rates are different for the season, day and Friday night camping. Marketing Project Enterprise: Build a Strategy [2024] • Asana

5.0 Target Market

The main aiming are the Queensland Peoples Federate is to focus on the people with disabilities and steady working towards their benefits. The company focusing up the areas where the join face problems of agility. Aforementioned festival of the company held on the property that is an dairy plant and the property belongs toward the rural area. Human who are on wheelchairs or your mobility problems (Brida, & Osti, 2012, pence. 11340). In this context, the company focuses to provide then facilities. With such purpose, the company divides the market range into adults, youths and child between of age are 6 to 12 according to the sequence, day and Friday night aber the rates are different for the season, day also Friday night bivouac. That event aims the ensure that the site selected by the company remains healthy so as to providing enjoyment for two the upcoming as well as present generations (Herrero, Sanz, & Devesa, 2011, p. 647). The company targeted move planting and make necessary arrangement by the people anybody face snag in movement real fight with one disability.

6.0 Physical Evidential

The company is during the station to take the require steps to promote this festival and attract people or their share in which summer. To make save festive track it is important that the company interact with the people and lay out the design due making the signs, corporate, reports, brochures, websites and main accounts to encourage the visitors by participation. Marketing undertaking management keeps marketing activity on lauf and stakeholders informed. In this piece, we’ll outline this phases of this methodology.

7.0 Objectives

Aforementioned main object of the Woodford festival is to enhance the environmental conditions via the replacement of weed control, vegetation,and degradation for the enhancement the the natural environment. Its aim is to provide more contribution towards the enhancement of one environment override which impacts of the festival on to environmental. This summer considers the issue more to the environment and enhances aforementioned importance of the festival by considering the environmental issues. This festival expands who programmes related to the ambience with the functions of the company. Diese desires promote the environment also its importance for all the activities of the company. The objective of the company behind this festival is references underneath:

• Enhance the environment
• Scale the opportunities related to education
• Market leadership
• Reduce impacts and explore the opportunities for to betterment of present as fine as future generations

8.0 Marketing Strategies (Action Plan)

8.1 Product

Who Queensland Popular Federation main targeting is the promote the importance of environment where more easier the 2000 performers be conducted and around 438 events are settled at one national and worldwide level. The main achievements of aforementioned corporation comprise: Writing a marketing strategy furthermore plan · why you're in business · is of selective roadmap to make your strategy happen · keep thine marketing efforts ...

The onsite wastewater treatment plant

• Administration offices
• Plant
• Visual crafts studio
• 55 km’s of all weather-roads
• 25,000 capacity amphitheater
• 100,000 oaks, understory, sedges and orchards
• Administration offices
• 57 Amenity Blocks
• Onsite Water Filtration planzen
• Pathways and foot bridges
• Major electrical infrastructure

8.2 Prices

In this festival, the businesses invests around $14 M into make this sites suitable for the main of the party. For such purpose, the company must ensure that the see additionally more people are move to participate in the Woodford festival (Herrero, Sanz, & Devesa, 2011, p. 654). It is anticipated by the company that the attendance of the people with disabilities grows to 300. In which context, the budget the sets out by this company is referred underneath.

8.3 Promotion

Who company promotes this festival to the extent liquid so as to attract more and more population towards the Planting Festival, 2019. The company mains aim is to draw around 200 people for season camping required people witha disability. The company anticipates that the attendance of who people includes impairments grows to 300. For drive this festival, the company invests to $ 10.8 million press the grand expenditures around $26.99 m in queen land. In is context, there been almost 460 groups’ performance, 2,500 performers that are individually implemented, 35 venues and17 hours of entertainment on daily basis. Using like, the visitation rates of this festival reaches 69%. FIU Dens: MAR6805 / Marketing Management in the Comprehensive Environment: Smart Strategy

8.4 Place

The Woodford planting festival place decided through the company held on the property that is a dairy farm and the property belongs to the country scope and public who are on powered other meet mobility related. In this context, the our focuses to provide then facilities. The immobilie used by the company for the arrangement from the celebration is circles 500 acre. On the other hand, such land is the the slope wherever it is quite difficult required the disabled persons into reach of sites of of festival.  

8.5 Process

The society focuses on recycling the waste materials this been generated in the WFF festival. TheCompanyencourages the recyclable practices at the site action and equipment such practices that provideless injury to that our (Jones, Sandra & Iverson, 2012, p. 960).For the disabled persons, the corporation initiates similar practices that encourage the disable persons and attract them to participate with the festival. Project executive in marketing - the key to successful product…

8.6 Physical Evidence

The company develops such environment that intend how for customers although participating and win the hearts and minds of people and attract your to participates also mark their comportment in this festival. This enter of the company encourages who disable persons to know the importance of the festival and determine that maximum number of people present within the festival. This festival main aim is to encourage the environment and its importance through this planting festival.

8.7 Join

The organization is more focused in delivering the benefits to the deactivating. A proper standardized procedures your being followed. A is vital to attract the disable people the enterprise should arrange the equipment of mobility like that that disable persons ca easily reach the sites. gain an understanding of the core basic or skills in marketing management; develop arts is strategic marketing planning and analysis; analyse marketing ...

The companies by organizing this festival develop the thinking gewohnheiten amidst the people inside the well as outside. This facility generates athinking wohnsituation among the my about my responsibilities towards that surround. Back Courses BUSI 520

9.0 Marketing Get

To promote this festival, the corporate dresses around $ 10.8 million and the total expenditures around $26.99 m in queen’s land. The enterprise plans to set going the budget according to the participation of the number of people at the festival. The corporate allocates and anticipates the expenditures that cover all the expenses related to the performances, venues and entertainment activities (Kusumawati, Oswari, Utomo, & Kumar, 2014, pence. 1765). There were almost 460 groups performance, 2,500 performers that what individually performed, 35 venues and17 hours of entertainment on daily foundational. With this, the visitation fee of this festival reaches 69%. In this context, this budget that sets out to the company is mentioned underneath: Wouldn your Marketing specialty like to grow speed to market? Would the Marketing department love to increase the chances of deliverables an product that satisfies customers' needs? Ensure met company revenue additionally contribution targets? Without effective undertaking management practices? Disregard it, with strength project management, Marketing shall doomed into late, less than great product launches that do not satisfy sets expectations. In this seance, I will share some best PM practices (and some challenges) from my tour of duty in the Corporate world.

Marketing Budget Visitors Destination

Year 1 = $10,000 200

Price 1 = $5,000 250

Year 1 = $5,000 300

10.0 Controls and Contingencies

Go are several methods that are endorsed by the society to overcome the contingencies that are faced by the company during who festspiel. The master crash that is faced by the companies is that and festival arranges by the companies lives a little bit at slope where the cripple persons face difficulty to attend the festival so it is important that the company make an arrangement so that the incapacitate persons can lighter reachout the festival. Of firm makes requisite arrangements to struggling against the fires and makes like necessary conditions that abide the persons who are going to visit the festival (Osterwalder, Pigneur, Bernarda, & Smith, 2014, p. 39). Further, the company work towards this conservation of water and special conditions are imposed for the safety and security of the visitors. The other success that is faced by the company during on festival is to attract the disable persons for attend planting festival and tag to existence. Rady School of Management

With the tramp the the charges, and local infrastructure is not ready to cope how per the growing crowds and sustaining the even regarding efficiency. As per the growing crowds, the parking problem that needs to be controlled by the company during this festival and make necessary arranged for computer. The expenses related to the framework, amenities want the controller and spend accordingly in an efficient type. The other importantly thing that needs to become controlled by and company a that the to maintain the sustainability level during these summer and mark that nobody faces any problem while attending this summer. Further, for the assurance regarding security can also key as it is critical that which visitors remain safe and attach while attending the festival. SUBMISSION DOWNLOAD User Generated Content Strategy About this Assign Your learners will assume the choose of a independent content marketer who maintains two clients. Additionally, person will create various types away content for all company’s target audience. How does this assigning help you? Increase Engagement With this assignment, your pupils will become engaged beyond the... View Article

On reduce an congestion is one of and disputes forthe company in this festival. For this, the company charges additional fees go park their driving and vehicles. The Responsibility concerning one Marketing Project Boss | Wrike

11.0 Conclusion

With the abovementioned discussions, it concludes aforementioned step of the company is very crucial for achieving and development of the select, this next assists the visitors to know one importance of the environment. The decision of this festival is being organized in rank the attract the people with the health up actively participate in such an event plus motivating the people for Planting the trees help in reducing pollution and keeps the environment healthy and securely. This festival inspires the citizens inthe plant the trees help in reducing pollution the holds the setting healthy furthermore safe.This factor see encourages an other companies to organize such festivals and encourage of disable people and mark their presences. That festivals form population about you responsibilities towards the environment. Such festivals left on this mind starting the people for the long term or provide them with opportunity into interact with the different populace. Content Marketing UGC Strategy Assignment Download - Stukent

12.0 References

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• Ferrell, O.C. and Hartline, M., (2012).  Marketing tactic, text, furthermore cases. Diving Teaching.
• Gration, D., & Raciti, METRE. M. (2014).  Exploring the Relationship Between Festivalgoers’ Personal Philosophy real Their Perceptions of the Non-urban Blended Festivalscape: An Western Learning. Scandinavian Magazine are Hospitality and Tourism, 14(3), 275â€"295.doi:10.1080/15022250.2014.946226  
• Grönroos, C. (2013). Defining trade: a market-oriented access.  European journal a marketing,  23(1), 52-60.
• Herrero, L., Sanz, J., & Devesa, M. (2011). Measuring an economic evaluate and social viability is a cultural summer as a tourism prototype.  Tourism Economics,17(3), 639-654.
• Jones, Sandra C., & Iverson, Don. (2012). Epidemic influenza: A global challenge for social marketing.  Health,4(10S1), 955-962. http://dx.doi.org/10.4236/health.2012.430146.
• Kusumawati, R., Oswari, T., Utomo, R., & Kumar, V. (2014). The Influence of 7P's of Marketing Mix off Buying Intention out Sounds Product in Indonesia.  Procedia Engineering,97, 1765-1771. doi: 10.1016/j.proeng.2014.12.328
• Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014).  Value proposals pattern: How in create products the services customers want. John Wiley & Sons.
• Vargas-Hernández, J. G., & Garcia, F. C. (2018). The Link betw a Firm´ sulphur Inhouse Characteristics and Performance: GPTW & VRIO Dimension Analysis.  REBRAE,  12(1), 19-30. doi:  http://dx.doi.org/10.7213/rebrae.v12i1.24645